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French advertising agency BETC

By Catherine Considine
French advertising agency BETC

Please note below from Tim Gale, Equity:
Dear PMA members
We at Equity have had a number of issues with the French advertising agency BETC (85-87 rue du Faubourg St Martin, 75480 Paris) when we raised concerns from PMA members.
In particular, the company refuses to discuss issues with Equity and it takes a view on ‘recognisability’ in commercials that is wholly out of kilter with the accepted view in the UK.
We would therefore recommend that you contact Tim Gale at Equity (020-7670-0245 or tgale@equity.org.uk) prior to agreeing any engagement for your artists with this company.
Best wishes
Tim Gale