Upholding Agent Standards

PMA membership denotes good agent practice, as outlined in the PMA Approved Code of Practice.

The PMA Code defines good business practice, a commitment to clients, and engagement with industry-wide values of equality, diversity and inclusion, and anti-harassment.

Join the PMA

Thank you for your interest in the Personal Managers’ Association (PMA), a member-led network of talent agencies representing creatives across TV, film and theatre. We welcome applications from experienced agencies committed to engaging with our work.

Membership is selective, with limited spaces each year. You will be asked to provide the following information when you apply:

• A copy of your Terms of Business (TOBs) – which we expect to comply with the PMA Approved Code of Conduct and (Artists’ Agencies only) with the Employment Agencies Act
• Two references from current PMA members (please confirm with referees beforehand)
• A bank or accountant letter confirming a separate client account

To apply, your agency must have at least three years in business or be led by agents with equivalent senior agent experience and a strong industry reputation. Prior PMA engagement is considered.

We recommend contacting us before applying — email info@thepma.com to arrange a call.

Applications are reviewed each year from February to March. Alongside your submission Council members consider the needs and capacity of current membership. Final decisions are sent by April. We’re unable to offer feedback on declined applications. If you reapply, please highlight how your agency has grown since your last submission.