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Upholding Agent Standards

PMA membership denotes good agent practice, as outlined in the PMA Approved Code of Practice.

The PMA Code defines good business practice, a commitment to clients, and engagement with industry-wide values of equality, diversity and inclusion, and anti-harassment.

Read the code of conduct for Artists Read the code of conduct for Dramatists, Directors and Creatives

Join the PMA

Thank you for your interest in the Personal Managers’ Association (PMA), a member-led network of talent agencies representing actors, dramatists, directors and creatives across TV, film and theatre. We welcome applications from experienced agencies committed to engaging with our work.

Timeline:
Applications for 2026 membership are now closed. The next application window runs from October 2026 to February 2027. Reviews take place each February – March, with final decisions issued in April. We’re unable to provide feedback on unsuccessful applications.

Membership is selective, with limited spaces each year. You will be asked to provide the following information when you apply:

  • A copy of your Terms of Business (TOBs) – which we expect to comply with the PMA Approved Code of Conduct and (Artists’ Agencies only) with the Employment Agencies Act
  • Two references from current PMA members (please confirm with referees beforehand)
  • A bank or accountant letter confirming a separate client account

To apply, your agency must have at least three years in business; or be led by agents with equivalent senior agent experience and a strong industry reputation. Prior PMA engagement is considered. Alongside your submission Council members take into account the needs and capacity of current members. If you are reapplying, please highlight how your agency has developed since your last submission.

We recommend contacting us before applying — email info@thepma.com to arrange a call.

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Category: Artists

Artists’ Lunchtime Zooms_Principles for Agents_June 7th 2024

Ten Principles for agents which stand against increasingly restrictive and over-reaching producer-artist agreements and poor practice; and in support of strong industry-wide agreements.

Artists’ Lunchtime Zooms_Force Majeure_July 25th 2024

Force Majeure: use, abuse and other nefarious ways of time-shifting.

Artists’ Lunchtime Zooms_Restraint of Trade_Aug 1st, 2024

Topic: Options & Exclusivity in practice:  how these legal terms combine to create unfair restrictions on an Artist’s time, income and trade.

Artists’ Lunchtime Zooms_The Contract Game_July 18th 2024

The Contract Game:   basic rules, building blocks (documents & definitions) and hacks.

Anti-Harassment: Guidance for agents advising clients. Updated June 2024.

This document is compiled by the agents in the PMA Anti-Harassment Group.  Members of the group are also willing to provide peer-to-peer support, in confidence. Contact info@thepma.com in the first instance.

Artists Meeting Notes, King’s Counsel Advice, Presentation Slides, January 20th 2024

Powerpoint slides accompanying presentation of advice from King’s Counsel.

Artists Meeting Notes, King’s Counsel Advice, January 20th 2024

Presentation of advice from Kings Council.

Artists Meeting Notes, SVOD Survey, June 15th 2023

GDPR, PMA Suggested Data Clause for Agency Agreements. May 2018

Racial Diversity. Equal Hair and Makeup provision for non-white artists

Artists. Racial Diversity. Includes recommended hair and make-up clause and practical suggestions for securing equal provision for non-white clients.

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